How to create a customer profile to grow your business
What the hell is a customer profile? It’s exactly how it sounds. It’s a profile of who your ideal client is. The best person to visit your website, buy your services, contact about brand deals, etc. However most entrepreneurs make the mistake of trying to talk to everyone and don’t know how to identify who it is they need to talk to.
Why is this profile so important?
When you have a target customer, you have a clear understanding of the problem you’re solving for them and what they’re thinking.
The customer profile gives you a lot insight and if done right, you’ll know:
what your target customer feels
what words they connect with
what fears they may have about your offer
where they live, their income and tons more
This information is crucial because it will help inform your email marketing strategies, what brands you target and much more.
Let’s work together on your profile and leverage to craft the perfect email marketing plan to help your business.
