How to structure a basic marketing email
You might be thinking, why are you writing a post on how to construct a basic marketing email? I thought you charged for this kind of service?
Wrong. I don’t charge for email marketing tips. My expertise is connecting with people on email and getting them to take the desired action in a timely manner. There are many ways to write an email but I believe it’s still important that we all start with the fundamentals.
Any one who works or communicates with human beings needs to understand the basics of writing a marketing email or constructing an email template.
In my expert opinion, these are the top three things to consider when drafting a professional marketing email:
Subject line. No matter who your email provider is (Gmail, Microsoft Outlook, etc), they are getting better and better at sifting out emails that don’t belong. Be it spam or junk mail, the chances of having your email seen by your audience gets smaller the smarter these email hosts get. Make sure you use a subject line that captures the attention of your reader but doesn’t alert the email provider in a negative way. Too many emojis or a buzz word that seems fishy could result in your email never standing a chance.
First two lines. You need to be clear in the first two sentences as to what you want your reader to do. Basically, don’t bury the leader. Time is money and if you take forever to do the setup and make the sell, you’ve lost someone who actually opened your email. Don’t waste your opens.
Links and images. Now this one is simple but don’t use too many links or images in your emails. Sometimes it;s required to make a point or illustrate what the offer is in more detail but the more you add, the bigger your email gets in terms of size and the more likely the email provider is to flag your email as spam. But DO keep in links that will help your reader take the action you want them to. There’s no point in sending your email if it doesn’t have a call to action.
Are there more rules to marketing emails? Of course. But I find that these are the key things to consider when sending out an email.
